prof. Marianne Schmid Mast
HEC Lausanne Business School, University of Lausanne, Switzerland
The Future of Research in Work and Organizational Psychology – How New Technologies Allow New Insights
This talk about what could be and not so much about what is. It is not so much a talk about results, it is rather a talk about possibilities. It is also not an advertisement for using new technologies for the sake of using them; it is an invitation to think about whether and how new technologies can help us address and answer questions that can otherwise not be investigated. Why should you use an immersive virtual reality setting in which participants stand on a plank facing a void while training to be a persuasive presenter? Can one make bosses who have to fire collaborators more empathic by training them beforehand to fire themselves (i.e., their virtual self)? Research shows that women emerge as leaders less often than men, but is it an effect of women behaving less leaderlike than men or is it an effect of the perceivers who are biased and associate men more easily with leadership than women? New technologies can help us tease apart those effects experimentally. Another example concerns the training of new communication skills. These are typically learned by presenting the trainee with videos of role models. What if the role model was you in a video already showing perfect mastery of the skill to learn? Would that accelerate your learning? Creating such a video is possible with a deep fake technology called pose transfer. Curious to boggle your mind? Happy to see you in my talk.
Marianne Schmid Mast is full professor of Organizational Behavior at the University of Lausanne and Dean of the HEC Lausanne Business School. After having received her PhD in Psychology from the University of Zurich, she pursued her research at Northeastern University in Boston (USA). She held positions as assistant professor in Social Psychology at the University of Fribourg and she was a full professor at the Department of Work and Organizational Psychology at the University of Neuchatel. She studies social interactions at work and uses immersive virtual environment technology as well as computer-based automatic sensing. She is currently in the Editorial Board of the journal Leadership Quarterly. Marianne Schmid Mast is a former member of the Swiss National Research Council and acted as president of the Swiss Psychological Society. She is a Society of Personality and Social Psychology (SPSP) fellow and an American Psychological Association (APA), Division 8 fellow, honoured for her extraordinary, distinctive, and longstanding contributions to the science of personality and social psychology. In 2018, in 2019, and in 2020 she has been named one of the 50 most influential living psychologists.
Social media: https://www.linkedin.com/in/marianneschmidmast/?locale=en_US